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Privacy Policy

Last updated: 23 August 2026

 

This Privacy Policy explains how JUMO collects, uses and protects your personal information when you visit this website, get in touch, enquire about a project or work with me.

JUMO is the trading name of Jumo, operated by Maxim Adejumo.

 

Website: maximadejumo.com
Email: maxim.adejumo@gmail/com

 

For the purposes of UK data protection law, MAXIM ADEJUMO is the data controller responsible for the personal information described in this policy.

 

1. Information I collect

 

The information I collect depends on how you use the website and whether we work together.

 

This may include:

  • your name;

  • email address;

  • telephone number;

  • company, agency, brand or organisation;

  • job title or professional role;

  • information you provide when making an enquiry;

  • project briefs, budgets, proposed shoot dates and other project information;

  • billing and invoicing information;

  • correspondence between us;

  • information relating to contracts, bookings and payments;

  • photographs, video or other creative material relating to a project;

  • information you voluntarily provide through forms on this website;

  • IP address, browser type, device type and general website usage information;

  • cookie and analytics information where you have permitted this; and

  • information you provide if you subscribe to updates or marketing communications.

 

I do not intentionally collect sensitive or special category personal data through this website unless it is genuinely necessary for a particular project and there is an appropriate legal basis for doing so.

 

2. How I collect your information

 

I may collect personal information:

  • directly from you when you contact me;

  • through enquiry or contact forms on this website;

  • when you request a quote or discuss a potential project;

  • when you book or commission photography or creative direction services;

  • through email, telephone, social media or other professional communication;

  • from a company, agency, producer or other person acting on your behalf;

  • during the planning, production and delivery of a photography or creative project; and

  • automatically through website technologies such as cookies and analytics tools, where applicable.

In some cases, professional contact information may also be obtained from publicly available sources where there is a legitimate business reason to contact you.

 

3. How I use your information

 

I may use personal information to:

  • respond to enquiries;

  • discuss potential commissions or collaborations;

  • prepare quotes, treatments, estimates and proposals;

  • plan and deliver photography and creative direction projects;

  • manage bookings, schedules, production and communication;

  • enter into and fulfil contracts;

  • invoice clients and maintain financial records;

  • deliver final photographs or other agreed work;

  • manage licensing and usage agreements;

  • maintain records of past projects and client relationships;

  • operate, maintain and improve this website;

  • understand how visitors use the website;

  • protect the website and business against fraud, misuse or security issues;

  • comply with legal, accounting and tax obligations;

  • protect or enforce my legal rights;

  • showcase commissioned or personal work where I have the right to do so; and

  • send relevant professional updates or marketing communications where permitted by law.

I will not sell your personal information.

 

4. My lawful bases for using your information

 

Under UK data protection law, I need a lawful basis to process personal information.

Depending on the circumstances, I may rely on the following bases.

 

Contract

 

I may process your information where it is necessary to take steps at your request before entering into a contract or to fulfil a contract with you.

For example, this may apply when you request a quote, book a shoot or commission creative work.

 

Legitimate interests

I may process information where it is reasonably necessary for the legitimate interests of running and developing my photography and creative direction business, provided those interests are not overridden by your rights.

These interests may include:

  • responding to professional enquiries;

  • managing client and industry relationships;

  • keeping appropriate business records;

  • maintaining the security of the website;

  • understanding how the website is used;

  • developing and promoting my work;

  • establishing, exercising or defending legal claims; and

  • contacting businesses or professional contacts where the communication is relevant to their professional role and permitted by law.

 

Legal obligation

I may process and retain information where required to comply with legal obligations, including accounting, tax and regulatory requirements.

 

Consent

Where consent is required, I will ask for it.

This may apply to:

  • certain marketing communications;

  • non-essential cookies and tracking technologies;

  • particular uses of photographs or personal information where consent is the appropriate legal basis; or

  • other processing activities where the law requires consent.

Where I rely on consent, you can withdraw it at any time.

Withdrawal does not affect the lawfulness of processing that took place before consent was withdrawn.

 

5. Photography, portraits and project imagery

As a photographer and creative director, my work may involve creating photographs or video in which individuals are identifiable.

Depending on the project, these images and associated information may be processed for purposes including:

  • producing commissioned photography;

  • editing and retouching;

  • delivering work to clients;

  • publication by clients or collaborators;

  • licensing and usage;

  • portfolio presentation;

  • exhibitions;

  • editorial publication;

  • awards and competitions;

  • professional promotion;

  • archiving creative work; and

  • maintaining a record of past projects.

The basis on which imagery is created, published and licensed will depend on the circumstances of each project and may also be governed by contracts, commissions, model releases, contributor agreements or other arrangements.

Where a project involves children or young people, any necessary permissions or safeguards will be dealt with separately as appropriate to the project.

 

6. Portfolio and archival work

Selected photography may remain in my professional portfolio or archive for an extended period where I have a lawful basis and the necessary rights to retain and display that work.

Photography forms part of my professional and artistic record, so certain project imagery may be retained for longer than ordinary administrative information.

This does not override any contractual restrictions, agreed usage terms or rights you may have under applicable data protection law.

 

7. Cookies and similar technologies

This website may use cookies and similar technologies.

Cookies are small files or pieces of information stored on or accessed from your device when you visit a website.

They may be used for purposes including:

  • keeping the website functioning correctly;

  • security;

  • remembering preferences;

  • measuring website traffic;

  • understanding how visitors interact with the site;

  • improving website performance; and

  • analytics or marketing, where enabled.

Some cookies are necessary for the website to function and do not require consent where an applicable legal exemption applies.

Where consent is required for non-essential cookies or similar technologies, these will not be used until you have made an appropriate choice through the website's cookie controls.

You can change or withdraw your cookie preferences using the cookie settings available on the website.

You can also control cookies through your browser settings.

 

8. Website analytics

I may use analytics tools to understand general website performance and how visitors interact with the site.

Depending on the tools enabled, this information may include:

  • pages visited;

  • approximate location;

  • device and browser type;

  • referring website;

  • time spent on pages; and

  • general interaction information.

Where analytics technologies require consent, they will only be used after you have provided that consent.

Analytics information is used to understand and improve the website rather than to make significant decisions about individual visitors.

 

9. Website hosting and Wix

This website is built and hosted using Wix.

As part of providing the website infrastructure, Wix may process technical and personal information relating to website visitors, including information necessary to deliver pages, maintain security and provide website functionality.

Where Wix or another service provider acts on my behalf, information will only be used as necessary to provide those services and subject to appropriate contractual and data protection arrangements.

Third-party services may have their own privacy notices explaining how they process personal information.

 

10. Who I may share information with

I may share personal information with trusted third parties where reasonably necessary to operate the business or complete a project.

These may include:

  • website hosting and technology providers;

  • email and communications providers;

  • cloud storage and file-delivery services;

  • accountants and bookkeepers;

  • payment providers and banks;

  • legal or professional advisers;

  • production companies;

  • producers and production assistants;

  • retouchers;

  • studios;

  • equipment or location providers;

  • printers and laboratories;

  • couriers or delivery providers;

  • other photographers, videographers or creative collaborators;

  • agencies or representatives involved in a project;

  • clients commissioning the work; and

  • government, regulatory or law-enforcement authorities where required by law.

I only share information that is reasonably necessary for the relevant purpose.

I do not sell personal data to advertisers or data brokers.

 

11. International transfers

Some of the technology, cloud storage, website, communications or production services I use may process information outside the United Kingdom.

Where personal information is transferred internationally, I will take appropriate steps to ensure that it receives an appropriate level of protection in accordance with UK data protection law.

Depending on the destination and provider, this may include relying on:

  • UK adequacy regulations;

  • approved contractual safeguards;

  • the UK International Data Transfer Agreement;

  • the UK Addendum to approved standard contractual clauses; or

  • another legally permitted transfer mechanism.

 

12. How long I keep your information

I keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, accounting, contractual and professional requirements.

Typical retention periods may include:

 

General enquiries

Enquiries that do not lead to a project may generally be retained for up to two years, so I can refer back to previous conversations and respond to future enquiries.

 

Client and project records

Contracts, correspondence, project details and other relevant client records may generally be retained for up to six years after the end of the relevant client relationship or project, particularly where they may be relevant to contractual or legal matters.

 

Financial records

Invoices, payment information and other financial records may be retained for the period required under applicable tax, accounting and company law.

This will commonly be up to six years or longer where legally required.

 

Photography and creative archives

Final photography, video and associated project information may be retained for longer periods where necessary for licensing, contractual obligations, portfolio use, professional archives or the preservation of creative work.

 

Marketing information

If you have subscribed to marketing communications, your details may be kept until you unsubscribe, withdraw consent or I determine that the information is no longer needed.

These periods are guidelines rather than absolute rules. Information may be deleted sooner where it is no longer required or retained for longer where there is a legal or legitimate reason to do so.

 

13. Marketing communications

I may occasionally send relevant updates about my work, services, availability or projects.

Where the law requires consent before sending marketing communications, I will obtain it first.

Where applicable law allows professional or business-to-business communications on another lawful basis, I may contact relevant professional contacts where I reasonably believe the communication will be of legitimate interest to them.

You can ask me to stop sending marketing communications at any time.

You can do this by:

  • using an unsubscribe link where provided; or

  • contacting me directly at [CONTACT EMAIL].

Opting out of marketing will not prevent me from contacting you where necessary regarding an existing enquiry, booking, contract or project.

 

14. Security

I take reasonable technical and organisational steps to protect personal information against:

  • unauthorised access;

  • accidental loss;

  • misuse;

  • alteration;

  • disclosure; and

  • destruction.

These measures may include password protection, access controls, secure cloud services, device security and limiting access to information to people who genuinely need it.

However, no website, online transmission or electronic storage system can be guaranteed to be completely secure.

 

15. Your data protection rights

Depending on the circumstances, UK data protection law may give you rights in relation to your personal information.

These can include the right to:

  • be informed about how your information is used;

  • request access to the personal information I hold about you;

  • ask for inaccurate or incomplete information to be corrected;

  • request deletion of your information in certain circumstances;

  • request restriction of processing in certain circumstances;

  • object to certain uses of your information;

  • request transfer of certain information to you or another organisation;

  • withdraw consent where processing is based on consent; and

  • raise concerns about automated decision-making, where applicable.

These rights are not absolute and do not apply in every situation.

For example, I may sometimes need to retain information because of contractual, legal, financial, archival or other legitimate requirements.

If you would like to exercise any of these rights, contact:

maxim.adejumo@gmail.com

I may need to verify your identity before responding to a request.

 

16. Automated decision-making

I do not currently use personal information collected through this website to make decisions about individuals solely through automated processing that produce legal or similarly significant effects.

 

17. Third-party websites and social media

This website may contain links to other websites, publications, social media platforms, client websites or third-party services.

I am not responsible for the privacy practices of external websites.

If you follow a link away from this website, you should review the privacy information provided by the relevant third party.

 

18. Social media

If you interact with JUMO through platforms such as Instagram, LinkedIn or other social networks, those platforms may independently collect and process information about you.

Their processing is governed by their own privacy policies and settings.

Information you choose to send directly to me through those platforms may also be used to respond to your enquiry or manage a professional relationship.

 

19. Children

This website and my general photography services are not directed specifically at children.

I do not knowingly use this website to collect personal information from children without an appropriate reason.

Where children take part in photography or creative projects, appropriate arrangements will be made with the client, parent, guardian or other responsible party where necessary.

 

20. Changes to this Privacy Policy

I may update this Privacy Policy from time to time to reflect:

  • changes to the website;

  • changes to the services I use;

  • changes to how I process information;

  • changes to the business; or

  • changes in applicable law or regulatory guidance.

The latest version will always be published on this page, with the date of the most recent update shown at the top.

 

21. Questions or complaints

If you have any questions about this Privacy Policy, how your information is used or your data protection rights, please contact:

JUMO / Maxim Adejumo
Email: maxim.adejumo@gmail.com

If you are unhappy with how your personal information has been handled, please contact me first so I have an opportunity to address the issue.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.

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