WAYS WE CAN WORK TOGETHER.
I approach each project as a whole, not just the day we shoot.
That means understanding what you’re trying to say, where the work needs to live and what you actually need it to achieve. From there, we build the idea, the visual language and the final images around that.
The aim is not just to reflect the brand, but to expand what people think it can be.
Fashion & Lookbooks
For brands and designers who want people to understand more than what the clothes look like.
I look at the collection, the world around it and how you want people to feel when they see it, then build the shoot from there. The result is imagery that gives the clothes context, strengthens the identity of the brand and makes the collection feel like part of something bigger.
Campaigns
A campaign should leave people with something, not just give them something to look at.
We start with what the campaign needs to communicate and work backwards from there, shaping the idea, casting, location, styling and photography around one clear direction.
Artist Imagery
The right images can change the way an artist is understood.
I work from who you are, what you’re making and where you’re going next, then build a visual world around that. Not to manufacture a persona, but to find something already there and push it further.
The result should feel recognisably yours while giving people another way into the project and the person behind it.
Portraits & Editorial
A portrait can do a lot more than show what somebody looks like.
I’m interested in finding what makes the person, story or subject worth looking at in the first place, then building the image around that.
Sometimes that means stripping everything back. Sometimes it means creating an entire world. Either way, the aim is to make something with a point of view, something that feels specific to the person or story rather than interchangeable with anyone else’s.